Carcamano is a kind of ethnic slur used for arabic and italian immigrants in Rio de Janeiro and São Paulo in Brazil during the early 1900’s. It is believed to refer to merchants putting their hand on the scale while weighing a product for sale, to make the price higher. The owner of Carcamano (from Rio) is himself of arabic descent, so he wanted to reclaim the word in a more ‘go getter spirit’. He wanted a simple logo in a modern and playful manner, with direct connection to the meaning of the word.